Internet Marketing Fundamentals

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Table of Contents

The age of the internet has disrupted the way of marketing on various levels but in a good way. This course gives a brief understanding of digital marketing and its features.

Key Features

  • 1-year e-learning access

Overview

Looking for a cost-effective way to market your product; the internet is your answer. The key to marketing is communication. With the internet and its broad reach communicating about your product becomes easy. We provide you this course to help you learn the fundamentals of Internet marketing. This course also teaches you to facilitate effective communication of your products to market them. This course is for anyone and everyone who wants to learn internet marketing/online marketing/digital marketing.

Outline

  1. Internet Marketing Fundamentals_Getting Started
  2. SWOT Analysis in Marketing
  3. Marketing Research
  4. Real Time Marketing
  5. Brand Management
  6. Social Media (I)
  7. Social Media (II)
  8. SEO Basics
  9. Website Characteristics
  10. Capturing Leads
  11. Campaign Characteristics
  12. Wrapping Up

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